About

Project

I have always had an interest in art, whether it is film, graphic design, drawing, or art in just about any form. Design presents a  challenge one that creates the circumstances for creativity and problem solving. I think a big reason I got into graphic design is because it can take on any form of art production.  Authentic, organized, compelling, expressive, understandable, and creative all are terms in which I like to describe my work.

 

Doyenne Brewing Company: Is a branding campaign and mock up. It takes a unique approach to craft beer marketing by  conveying a message of equality.  Doyenne Brewing Company represents women in history who have changed todays society and work force, advocated for other women, and inspired change. Doyenne is a French word that means an independent woman who is the most respected or prominent person in a particular field. Breweries today seem to be predominantly male-focused. my project conveys an alternative where women can change a male dominated social setting. By creating Doyenne, I seek to inspire new social viewpoints, create a great craft beer design, and show a new perspective.

 

Patricia Chavez - Doyenne Beer

New Mexico Highlands University Department of Media Arts and Technology, 901 University Avenue, Las Vegas, New Mexico 87701

www.nmhu.edu